Brand & Website Development
Lynnfield Public Library
Your digital
front desk.
Lynnfield Public Library wanted a site that would act like their own online branch. With a straightforward layout, quick access to frequently-asked-questions and requests, plus updated branding to tie together the physical and digital space, this new front desk would bring everything patrons needed directly to their fingertips, even outside of business hours.
What They Had to Say
What made it special.
Logo & Brand Development
Our team worked closely with the Lynnfield team to bring to life a new visual identity that would differentiate them from the town itself. We refreshed the brand with a logo that marries the library’s magnolia tree with a book, paired with a modern yet approachable color palette and type treatment.
Intuitive Hero
Slider
To reflect the experience of approaching the library’s front desk in a digital layout, the main hero of the homepage addresses common requests, library announcements, and the option to ask a librarian directly for help.
Information at
a Glance
Simple, interactive sections highlight digital library resources and information while maintaining the intuitive, eye-catching experience of a physical display.
